Australia Square — Identity 2012
This is Ikon’s brief was to reinvigorate the branding for Australia Square, Harry Seidler’s enduring architectural icon in the heart of Sydney’s CBD. With a nod to other famous 1960s icons, Ikon referenced Australia Square’s heritage, integrating design and culture into campaign and communications. Embracing the building’s visionary era, Ikon overlaid its core essence and physical attributes with contemporary values resulting in an exciting, future-proof identity.
Studio. This is ikon
Creative Direction. Kate Dennis
Design. Bettina Winkler, Daniel Ioannou
Photography. Max Dupain, Anson Smart
Client. GPT Group