Melbourne Central Tower — Identity 2013

This is Ikon was appointed the creative agency for Melbourne Central Tower, a premium asset in the GPT Group portfolio. Ikon worked on repositioning the brand to develop and produce new corporate marketing collateral including a leasing brochure and website. This work highlighted Melbourne Central Tower’s status as a prestigious landmark and the key brand values such as the company’s focus on wellbeing at work and sustainable practices.

Studio. This is ikon
Creative Direction. Kate Dennis
Design. Bettina Winkler, Daniel Iaonnou
Art Direction. Bettina Winkler, Kate Dennis
Photography. Anson Smart
Client. GPT Group