Rethink — Brochure 2014
Legrand, a global specialist in the design and manufacture of electrical systems, accessories and information networks, engaged Eskimo to produce a standout communication piece for their brand portfolio. The premium brochure had several aims: inspiring a primarily female target audience to employ Legrand fittings and fixtures in their new or newly renovated homes, reframing smaller finishes as crucial design elements and guiding users through the specification process, room-by-room.
In uniting the aspirational and informative, Eskimo positioned Legrand as design-aware and functional, challenging customers to ‘Rethink’ their perspective, from choice of switches and sockets to intercoms. A suite of still life photographs by Dieu Tan reflected the product range in a new light, while premium design and print finishes reinforced the brand’s dedication to utility and simple luxury. At the core of Eskimo’s messaging was this: in a beautiful, contemporary home, no detail should be left unconsidered.
Design. Bettina Winkler, Rachael McKee
Art Direction. Keenan Motto
Photography. Dieu Tan
Client. HPM Legrand