Rethink: the way you live — Publication 2013

Published by Murdoch Books, Rethink's revolutionary approach reveals the ways we can weave creativity, sustainability, quality and technology into our life and home. Ikon aimed to connect all the ideas within the book by specifying a vivid green spot colour and drilling a small hole from the cover title through every page. The latter could be seen as irreverent or even irrelevant, but is intended to raise the question ‘why’, encouraging readers to think about their own perspective.

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Studio. This is ikon
Creative Direction. Kate Dennis
Design. Bettina Winkler
Art Direction. Kate Dennis
Photography. Mikkel Vang
Author. Amanda Talbot
Publisher. Murdoch Books