Rue&Co — Identity

Eskimo's brief was to bring to life the identity for Rue&Co – a pop-up street style food quarter. A precursor to the epic redevelopment of 80 Collins street in Melbourne, Rue&Co was designed to tantalise the tastebuds of Melbourne's 'urban cool' and reawaken a city area. Uniting culinary maestros from three of the city’s much loved eateries – Rue&Co aimed to establish itself as a must-experience foodie destination.

Using the diamond shape motif in the logo, Eskimo created a modern twist on a classic Deco style, that reflected the precincts location on the 'Paris End' of Collins street.


Studio. Eskimo
Creative Direction. Kasia Wydrowski
Design. Bettina Winkler
Illustration. Bettina Winkler
Client. QIC