The client wanted a completely new brand identity to set Smartstone apart from its competitors in terms of quality, style and innovation. Ikon grouped the first stone colour range based on the European destination they best evoked: Santorini, Toledo, Paris and Milan. The stunning still life images created for the ad campaign beautifully capture the mood of each collection.
Studio. This is ikon Creative Direction. Kate Dennis Design. Bettina Winkler, Sarah McCallum Art Direction. Kate Dennis Photography. Sharyn Cairns Styling. Glen Proebstel Client. HVG Group