Smartstone — Identity

The client wanted a completely new brand identity to set Smartstone apart from its competitors in terms of quality, style and innovation. Ikon grouped the first stone colour range based on the European destination they best evoked: Santorini, Toledo, Paris and Milan. The stunning still life images created for the ad campaign beautifully capture the mood of each collection.


Studio. This is ikon
Creative Direction. Kate Dennis
Design. Bettina Winkler, Sarah McCallum
Art Direction. Kate Dennis
Photography. Sharyn Cairns
Styling. Glen Proebstel
Client. HVG Group