Eastland — Identity 2014

Eskimo was approached by QIC Global Real Estate to position a new vision for Eastland; not to simply build a place to shop; but to build a community. The creative platform was built around a idea of 'Coming Together'. By creating engaging experiences for an evolving urban community, the new Eastland will be a place where connections are formed and discoveries made. Eskimo created a graphic language which expressed the idea of 'Coming Together' by first looking at the wordmark. The central letters T and L perfectly align, representing the coming together of east and west. The letters could transform into framing brackets, a way to pull together the multifaceted offers that Eastland would bring to it's community. Textural, timeless and tailored, the monochrome suite of photography elevated Eastland to a luxury positioning for the local community to aspire to become – a beautifully curated fusion of inspirational design, fashion, and food that will redefine urban retail in Australia.

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Studio. Eskimo
Creative Direction. Kasia Wydrowski
Design. Bettina Winkler, Julie De Paoli, Graziela Machado, Guilia Baldini
Art Direction. Keenan Motto
Photography. Stephen Ward
Client. QIC