The Calile — Identity 2016

Expressing a modern, cosmopolitan and innately 'Brisbane' appeal, The Calile is a new hotel opening in the heart of the city's vibrant James Street retail and hospitality precinct. The brand identity for The Calile, has been inspired by the hotel's architecture, interiors and surrounding environment. It presents The Calile as a contemporary urban resort, with the air of confidence one would expect from an established iconic hotel. 

Studio. Winkreative
Creative Direction. Maurus Fraser
Design. Bettina Winkler
Client. Calile Malouf Investments
Architects. Richards & Spence