The Kitchens — Packaging 2015
The Kitchens is a bustling urban marketplace, a community where artisans, chefs, providores, purveyors and food lovers come together. Eskimo was asked to create a promotional leasing kit for potential retailers which captured the essence of 'A Food Lovers' Playground'. Our packaging was a fresh take on a takeaway lunch bag and inside it contained a leasing brochure, poster and floor plans. Natural and raw materials were used throughout the packaging, to echo the feel of The Kitchens environment. To add flavour to the research and demographics we portioned, sliced, and diced a range of foods and created a playful infographics style.
Creative Direction. Mary Talato
Design. Bettina Winkler, Giulia Baldini